A New Wave of Creators
The world of influencer marketing and user-generated content (UGC) is ever evolving and new UGC platforms seem to be popping up every week. It is becoming more and more complex for creators to navigate this field, which is why at Influentials our aim to make it easy for influencers and UGC creators to connect with brands and share epic content.
But what exactly does it mean to be an influencer or UGC creator in this new wave? Let’s break it down.
All it takes is for one video to blow up to gain thousands of new followers and millions of new views. However, does it ultimately mean that you are a creator, because your video went viral overnight?
An influencer is a creator who has the power to influence their follower base and in turn their buying behavior. They are someone who has a great understanding of the needs and wants of their own followers. They strategize about what works well when it comes to content and can predict their audience's response. They are consistently active on their social media channels not only by sharing content but also by keeping up the interaction and engagement with their following.
A great Influencer is a great storyteller! They can create and spread awareness for your brand to reach your target audiences and marketing goals. They know exactly how to deliver your message. This is specifically powerful with influencers that are experts in a specific niche. For example interior, food, gardening, or fitness. Here, they also have an even bigger influence on the purchasing behavior of their community.
So, it takes more than one viral video to see yourself as a creator or build an authentic community, but it is a great starting point. If this way of content creation tickles your fancy then staying dedicated and posting regularly will help you build a community over time. Find your unique style and experiment with different types of content to find out what works best for you and what tracks well with your audience. Lip sync videos and holiday recaps probably won’t take you that far, you need to look for ways to inspire your community.
With UGC on the other hand, there is no need to have a big following, the success of your content all depends on your creative and editing skills. With phone cameras getting better and better, everyone could essentially start making UGC content. After all, it is about the authenticity of everyday people creating content.
What does matter for both influencer and UGC creators though, is to find your unique style. With this new wave of creators, you need to stand out from the hundreds of others.
Create an online portfolio and keep it updated. This shows potential brands what you’ve got to offer and how you’re different from the rest! Avoid standard marble backgrounds and product focus videos, give a unique twist, tell a great story, and create a unique style of your own.
It’s up to your creativity, dedication, authenticity, and consistency to break through and make a success from it. We have made it easy with our platform to get started and get your content recognized, so sign up and speak to one of our agents to see how you can ride the new wave!
