Impactful results realized by brands

Lamb Weston collaborated with 10 popular food influencers to showcase their creativity with the ultimate sauce dipping combinations for their renowned potato fries. The campaign, aptly hashtagged #DipOrSkipChallenge, was a sensation across various social media platforms.

It was the ingenious contributions from each influencer that ultimately led to the success of the campaign, with each producing captivating content. The fruitful collaboration yielded 10 distinct videos, each featuring a unique and mouthwatering dip recipe. The campaign garnered an impressive 83K impressions and a reach of 68K, making it a truly memorable endeavor.

Lucardi sets the pace with seamless integration of User-Generated Content (UGC) and Influencer marketing into their larger marketing framework. Their effective use of the Influentials platform allows them to harmonize UGC and Influencer strategies setting them up for success with every new campaign.

Their influencer campaigns play an instrumental role in generating continuous awareness and reaching out to fresh audiences. Collaborating, on average, with four influencers and UGC creators every month, their campaigns are thoughtfully designed with a consistent theme and storylines. They leverage the content generated from their UGC initiatives, by making sure it reaches every corner of their network and in this way they foster a genuine and relatable brand image.

Lotus Biscoff recently launched the flavourful campaign #AandeBakmetLotusBiscoff to get everyone in the Netherlands baking using their biscuits and spreads! To reach the right audiences, they challenged creators to come up with an exciting new recipe inspired by their products. The combination of UGC and influencer marketing is what added to the authenticity and success of this campaign.

With a layered influencer strategy, the target audience was inspired to get hands-on in the kitchen. A collaboration with 15 food and lifestyle creators ensured the delivery of one-of-a-kind, high-quality video content that was shared on their social channels. Overall this resulted in an impressive 195,7K impressions and 71,5K reach. To make the most of the content, Lotus also shared edited versions of the videos across their social channels for maximum reach. The proof is in the pudding, authentic content works.

By finding talented content creators through the Influentials platform, Aldi succeeded in setting the right tone for the TikTok audience. Content creators understand the language and expectations of TikTok users like no other. They know exactly how to create engaging videos that capture attention and increase engagement. With their creative skills and insight into the target audience, they deliver results that exceed all expectations.

The collaboration resulted in viral TikTok videos that put Aldi Netherlands on the map and increased brand awareness. Furthermore, Aldi was able to attract a younger audience with this strategy and strengthen their presence on TikTok @Aldi.nederland, with now over 11K followers. This success story underscores the power of collaboration between brands and talented content creators. Through Influentials, Aldi Netherlands discovered the key to success on TikTok, resulting in impressive growth in their online presence and brand impact.

Influentials cleverly teamed up with PR agency, PR Related, for the launch of Australian skincare brand Go To Skincare in the Netherlands. With Influentials we set up an exciting campaign and managed the whole process from selecting the right influencers to collecting all the results.

The collaboration consisted of 36 beauty influencers, transforming them into passionate skincare buffs. These influencers then showcased their skin routines, creating a variety of "get ready with me" themed content and attracting an audience of over 150,000 eager viewers! The outcome of this exciting marketing strategy? An impressive 173,000 impressions and a 5.8% engagement rate. If you ask us, this is what a skincare revolution looks like!

To celebrate the launch of the new VolvoEX30, Influentials teamed up with PR firm Coopr. Their dedication was evident by organizing a memorable launch party in Rotterdam featuring nine of the top local influencers.

The event centered around fashion, sustainability, technology and engaging in meaningful conversations. A highlight of the day was the EX30 AIR BAG tote bag, created completely out of Volvo airbags. This innovation by Rob van Ravenstein, truly captured everyone's attention and became a talking point online and offline. Our influencer partners also had an exhilarating experience test driving the new VolvoEX30. The most rewarding part? The campaign resonated extremely well with viewers, resulting in 18 videos and an impressive 65K impressions.

NRC’s Rotterdam Café organized a vegan dinner to bring its vegan menu to the attention of the public. Influencers were invited to taste different vegan dishes such as gado gado and a tofu poké bowl. This dinner took place in the NRC and was the perfect time for influencers to network whilst simultaneously creating content.

The content created for this campaign had a creative approach throughout the different content creators: photos were taken of the menu, the location, and of course of the influencers themselves. This varied content appealed to the public, as the engagement rate was very high. On average the engagement rate is between 2-3%, with this campaign it was 8.4%.

Innocent wanted to increase their brand awareness and show off their sustainable brand promise. They organized a fun event for influencers around the theme of sustainability to kick-off their activation strategy for the Netherlands. Innocent wanted to collaborate with content creators as an aid to increase awareness amongst their brand within the Netherlands.

During the event, all the creators had a lot of fun and this resulted in authentic content with a positive brand message. You could see that the influencers were having a good time whilst also promoting a healthy lifestyle with Innocent smoothies. The engagement rate for this campaign was 3.2% with a whopping total reach of 3 million!

America Today launched its shorts and skirts campaign through the Influentials platform to showcase their new summer collection. Content creators were asked to style either shorts or skirts together with a matching top from America Today. Their task was to create a summer outfit and capture it in a fitting photo.

The content created for this campaign is diverse and radiates summer vibes and a good time. This campaign was quite successful. On average, the engagement rate for a campaign is between 2% and 3%, with this campaign it was 5.9%. The entire campaign also generated 40,000 likes across 21 posts, which is a lot.

In order to generate more online and offline exposure for Choices by DL, a suitable influencer marketing campaign was considered together with Influentials. The result? A nice high tea with bubbles for which a group of inspiring modern women were invited to view the collection of Choices by DL.

A total of 86 influencers signed up for this campaign, and ultimately seven of them were selected to work together. A number of things were taken into account during the selection. Firstly, the appearance of the girls was very important: the look and feel of the overall feed and stories on Instagram were taken into account. In addition, the total picture and brand match must be an exact fit with the brand.

Kinder Ice Cream created a campaign to promote their new delicious ice creams, which take you back to your childhood from your very first bite. A selection of 30 male and female content creators were asked to create Instagram posts and stories showcasing the new Kinder ice creams. The result? Lots of authentic, playful, and colorful posts.

There was a ton of interest in this campaign. 197 influencers signed up, and 30 of them were selected to collaborate with Kinder. These influencers possessed a correct brand image, and all created very diverse and authentic posts. High-quality product photos were delivered that adhered to the briefing whilst providing the content creators with the freedom to create. They delivered content radiated them having fun with their appetizing Kinder ice creams.