How to make impact with your campaigns
When running influencer marketing campaigns, it’s important to evaluate and scale them up over time. This way you can enhance your influencer marketing activities and keep on improving. So how to optimize your campaigns and make an impact? Here are a few tips and tricks:
Back to Basics
First, let’s go back to where it all begins: constructing your campaign. Start by asking yourself the following questions:
- What’s the goal of your campaign?
- Who’s your target audience?
- Which channel do you want to use?
- What is the message?
- What type of content are you after?
- What are your KPI’s?
- What’s your budget?
- What are your overall expectations?
By answering these questions it will give structure to your campaign and set clear guidelines to achieve your goals. Having a clear plan helps to find matching influencers and/or UGC creators that align with you brand and will ensure your campaign runs successfully.
In order to optimize your campaigns it’s important to know exactly what to expect from the different types of content and channels. When you start a campaign you need to be aware of the differences between UGC creators and influencers as well as the social channels you will be using.
If you need help constructing your campaign, don’t hesitate to get in touch.
Quality Content
The quality of your content can be enhanced by three things: budget, timing and the creativity of the creator.
Budget
Offering the right reward will attract certain creators and/or influencers. If you’re after a specific type of content or creator you need to offer the fair reward. To get a better understanding on offering a fair reward we came up with the following UGC and Influencer Rate Cards:
Timing
Giving your creators and influencers enough time to create content also affects the quality. A tight deadline may result in less available creators and the content being rushed.
Take time to prep your collaboration and schedule the first content moment at least 3 weeks in advance to ensure the quality.
However, there are exceptions, if you want to jump on a specific trend that’s going on at the moment or if you’re after quick content, a tight deadline may work for you.
Creative Skills
If you have a clear image of the content you want to receive from your campaign, it’s important to keep this in mind when selecting the right creator. Have a look at their social channels. What type of content have they been sharing over the past weeks? Would it fit your image? Does their style and skills align with your branding?
Briefing
The briefing functions as the red threat for your campaign. Your potential creators and influencers should be able to find all the necessary information and details in it. Don’t keep it to short and try not to overshare too much. Find a balance by including the following subjects:
- A little information about your brand
- The goal of the campaign and who you’re looking for
- Expectations regarding the content
- Extra important details like deadlines, content checks, do’s and dont’s
- What the creator can expect from you
Having a solid briefing will help your creators know what to expect upfront and lowers the chances of miscommunication and surprises. When delivering feedback on the content, you should be able to refer back to the briefing and not come up with new information. So make sure everything is included when constructing your campaign.
At Influentials we strive for our clients to get the most of their campaigns. From finding the right creators to providing feedback for your campaign. Get in touch, we’re here to help.
